
DYU Full-Service Marketing Agency Case Study
2026-02-10 14:10
Achieving rapid GMV growth while maintaining stable ROI
Advertising CPC decreased by 15.74%
Shopify European site GMV increased by 48.2%

Achieving rapid GMV growth while maintaining stable ROI
Advertising CPC decreased by 15.74%
Shopify European site GMV increased by 48.2%

Seamless migration to build a one-stop big data platform
Reduce operational workload by 90%, achieving zero downtime

Advertising ROI steadily increased from less than 1 initially and stabilized at 2.5. Overall site sales increased by over 200%. Monthly advertising budget increased by over 50%.

GMV growth: +48.2%
Brand popularity increase: approximately 16 times
CPC reduction: ↓15.74%

Primarily employing a P+ strategy with machine learning, the focus is on testing ad placements and creatives to identify the optimal ad format for each product category.
1. Multi-round testing of ad placements and creatives: Combining TWITCH video and online video with influencer video re-editing to expand exposure and leverage influencer video for secondary marketing.
2. Similar audience expansion: Based on DSP Performance Plus Prospecting, Lookalike targeting is implemented for users who have previously engaged in similar activities to improve ad accuracy.
3. Remarketing strategy: DSP Remarketing is used to target visitors to the site to improve ad conversion rates.

Influencer + Advertising Collaboration Launch Strategy
Core Objective: Stabilize regional order volume and amplify the launch buzz for new products.

From the US to Europe
Building an advertising growth system from scratch
Successfully implementing the business model in core markets such as Germany, the UK, and France

Cumulative exposure reached 6,000,000+; sales increased 10-fold; website conversion rate improved by 300%.