—YouTube 100 Initiative: Premium Partner Edition
Through our collaboration with ZBANX and the team’s close cooperation, we have gained a profound appreciation for ZBANX’s deep market insights and precise grasp of marketing strategies. The integrated marketing approach provided by ZBANX is not only theoretically sound but has also demonstrated exceptional results in practice. By driving decisions with data, ZBANX has showcased outstanding coordination and integration capabilities.
#2 Challenge
DYU is a player in the electric mobility sector. Amid intensifying industry competition, it seeks to transform its product portfolio and expand its market share in Europe. The brand’s sales target for 2024 is a three- to fivefold increase, which would be difficult to achieve solely through its existing range of lower-priced compact vehicles and market efforts.
Primary Objective
Achieve rapid growth in GMV while maintaining stable ROI.
DYU Full-Service Marketing Solutions
1. Market Insights:
Through its AI insights system, Zbanx analysed purchasing power and product preferences across various European countries. It identified Germany, Sweden, and the United Kingdom as potential markets and is now exploring new market expansion opportunities.
2. Influencer Marketing:
The influencer platform has rapidly developed and activated over 100 effective KOL resources within a short timeframe.
3. Google Ads:
Through the Creator Promotion programme, curate high-quality influencer review content and target it to their followers, maximising influencer reach and uncovering new customer demand.
Employing a demand generation + video series strategy, we prioritised promotions for the premium T1 gifting line. Coupled with the influencer’s ongoing content releases, this model rapidly gained traction in European growth markets, accumulating substantial upper-funnel audiences.
Finally, search ads combined with PMAX ads completed the conversion funnel.
DYU A1F E – BIKE Review | Test Ride – My New Allotment Bike
È super COMPATTA e ha l’antifurto | Recensione DYU A1F, bici elettrica per la città
Key Advertising Strategies and Outcomes
Video Campaign
- Employing the VRC&VAC combination for customer acquisition, the advertising account achieved a 280% increase in new user acquisition and traffic growth.
Search Campaign
- Harvest-type advertising campaigns expanded simultaneously, driving a 200% increase in advertising account GMV.
Result
- 15.74% — Decline in advertising CPC
- 16X — Rising Brand Popularity on YouTube Channels
- 48.2% — Shopify European GMV increase
- 70% — Google’s share of advertising sales
1. Following the concentrated launch of German influencers, YouTube brand engagement surged sixteenfold, propelling the DYU T1 to become a viral hit. The T1 model alone accounted for 65% of total German sales, significantly elevating the brand’s average order value and gross merchandise value.
2. The overall search index for emerging markets rose by 380%, with Google channels accounting for 70% of sales.
3. Building upon stable ROI, the European website achieved consecutive monthly growth rates exceeding 100% for three months, with sales from newly developed national markets surpassing those of the brand’s existing established markets.
